Facebook Friday: Sponsored Stories

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Facebook will turn friend activity into a new ad format with “Sponsored Stories.”

Sponsored Stories is “a way for marketers to sponsor activities that happen throughout the News Feed,” Facebook Product Marketing Lead Jim Squires told Mashable. Companies can choose to take certain user actions — such as checkins or actions within Facebook apps — and feature them in the column on the right side of the News Feed.

via Facebook Turns Friend Activity Into New Ad Format.

So if you check into Starbucks, for example, it can appear in the sponsored stories column on the page of any of your friends. . . whether you want it to or not.

Likes, check-ins, page posts, and actions within certain applications can be turned into stories.

It’ll be interesting to see where this goes.

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